Photo Credit:Allez Klar Social Media in Advertising and Marketing The group presented on how Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Potential customers are already interacting with brands through social media, and if a business is not speaking directly to it's audience through social platforms like Facebook, Twitter, Instagram, and Pinterest then that business is missing out.Great marketing on social media can bring remarkable success to a business and even drive sales.
Photo Credit: Digital Honcho Social Media in Public Relations PR and social media are based on communication but social media, with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can spread faster and reach further with the help of social media.
Photo Credit: Google Images Social Media in Journalism This chapter talked about how social media plays a role in journalism.One of the biggest changes caused by social media is that it brings an increased level of interaction between the journalists and their audience. It also shortens the time span needed to get news out effectively and to a mass audience. The advent of the increased relevance of social media has also made it harder for journalists to be as objective as they were trained to be.There is a growing feeling that as time passes, traditional forms of broadcast and print media will increasingly become second to social media.Ultimately, the journalism industry has to change in order to keep up with a younger demographic.
Whenever you want to hear people cooking without actually participating, you should listen to Spilled Milk. Matthew Amster-Burton and Molly Wizenberg host this show with a comedic edge and sarcastically teasing the audience with food. Each show, the hosts bring up a food topic or specialty dish, like Milk Shakes or Junk Food, and shares some of the food they bought or made and eat it. They also share recipes on their blog. The two hosts share a genuine conversation of this food since each comes from a different background. Audio quality is great and the show is edited quite well and excellent to listen to while cooking or walking or commuting. It’s the comedic edge that really makes this show.What really draws me into this show is that it’s relatable. The hosts are funny and witty in their own way, but it also reminds me of my family’s traditions according to food and the junk food I used to eat as a kid. It’s true to itself and makes others reminisce.
The show is updated weekly, or so, and can be found on iTunes or their website.
In the Nosedive episode of the television show Black
Mirror produced by Netflix, the character of Lacie is socially awkward and can
only relate to other people with the use of social media, which is a common
problem. Her behavior seems almost immature and that can be attributed to the
fact that she is so reliant upon social media and the internet for everything
in her life. Social interaction has taken on a new form and it is almost
robotic in nature. There is no ability to generate spontaneous conversation or
even interact without any kind of handheld device prompting her. It develops
into a problem, which affects a large portion of the population. In fact, the millennial
generation has experienced a social media addiction that may even be as
harmful as drugs or alcohol, according psychology lecturer Tony Roa.
The goal of
hitting a 4.5 rating becomes an obsession for Lacie, so much that it forces her
to stifle her true emotions for fear of receiving a bad rating. Her world is
prioritized on her online rating and can be deemed as a type of fantasy world
that is only a distorted form of reality. This is seen in many instances when
people value likes on social media. I even had a friend who has 5,000 Facebook
friends, but wound up spending his birthday alone. He received countless
birthday wishes online, but not a single real-world invitation. One solution
would be to cease all social media activities, although removing social media
from one’s life induces something called FOMO, which stands for fear of missing
out. FOMO
is diagnosed as a real problem for many people who go through social media
withdrawal. And much like the character of Lacie, their preoccupation with
social media has forced them to miss out on much of what real life has to
offer.
The world of
social media has alienated a lot of people so that they are more socially inept
than any previous generation. I have seen numerous people sit right alongside
one another and fail to acknowledge their existence because they are so
engrossed in their phones. I have one friend who appeared to be on the verge of
a nervous breakdown because she was without her phone for a couple of days.
This is emblematic of the way Lacie seemed lost when she did not have an
adapter to charge her car. And when she asked real people for help, their
response was to simply ignore her. There is a painful irony in the fact that
she would have probably gotten friendlier responses online and that is the
world where she chose to spend the majority of her time. Consequently, that was
the ultimate cause of her nosedive in the episode.
The topic of
social media and privacy issues has been trending over the past month and much
of that had to do with hearings held by the House and Energy Commerce
Commission. Facebook CEO Mark Zuckerberg was questioned in these hearings which examined privacy rights on social media,
with a particular emphasis on regulating political advertising. There were reports on these hearings, offering feedback from leaders of a
venture capital firm, a digital privacy expert and even quoted some senators.
The article showed varying opinions, but came to the conclusion that any typed
of federal regulations on digital media privacy rights are not on the horizon
and that CEO’s like Zuckerberg are expected to be more accountable.
The New York Times
took a different approach in a recent article entitled “Can
Social Media be saved?” The entire premise of this article was that social
media is a broken entity and there were a number of potential solutions
offered. Among those solutions was allowing a community of users to control the
privacy issues. This campaign was being billed as one that gives power to the
people. Another scenario proposed to fix the problems was to create a social
federation, which described a smaller group of independently-monitored social
media sites under one larger social umbrella. The Wall Street Journal took a
different approach, establishing Facebook and Google as the enemy. The article
discusses ways
to avoid exposing yourself on social media. This was done by highlighting
the different ways that personal information can be collected by online sites.
It essentially portrayed the internet as a haven for ways to extract personal
information that went as far to list past boyfriends/girlfriends of people.
Each of these
three news outlets showed social media in an unfavorable light. The Wall Street
Journal took perhaps the most hardened stance by showing extreme ways people’s
information can be obtained online. Privacy is a constitutional right and each
of those articles attempted to convey that message. Each contained traces of
anti-establishment viewpoints, as large corporations were deemed as the enemy.
The Washington Post continued to be critical of the government and ultimately
blamed federal legislators for failing to show signs of any solution. The New
York Times took on a more creative approach by introducing innovative ways to
combat this problem. Each outlet tackled the same issue, but their own unique
spins on it. The theme was common, although each agenda for promoting the
problem was much more individualized.
