Chapter 5 Post

                                                           Photo Credit:Allez Klar
                                          Social Media in Advertising and Marketing 
The group presented on how Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Potential customers are already interacting with brands through social media, and if a business is not speaking directly to it's audience through social platforms like Facebook, Twitter, Instagram, and Pinterest then that business is missing out.Great marketing on social media can bring remarkable success to a business and even drive sales.

Chapter 4 Post

                                                       Photo Credit: Digital Honcho
                                                 Social Media in Public Relations 
PR and social media are based on communication but social media, with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can spread faster and reach further with the help of social media.

Chapter 3 Post

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                                                 Social Media in Journalism
This chapter talked about how social media plays a role in journalism.One of the biggest changes caused by social media is that it brings an increased level of interaction between the journalists and their audience. It also shortens the time span needed to get news out effectively and to a mass audience. 
The advent of the increased relevance of social media has also made it harder for journalists to be as objective as they were trained to be.There is a growing feeling that as time passes, traditional forms of broadcast and print media will increasingly become second to social media.Ultimately, the journalism industry has to change in order to keep up with a  younger demographic.

Podcast You Reviewed

                                                                

                                                     Photo Credit : Spilledmilkpodcast.com

Whenever you want to hear people cooking without actually participating, you should listen to Spilled Milk. Matthew Amster-Burton and Molly Wizenberg host this show with a comedic edge and sarcastically teasing the audience with food. Each show, the hosts bring up a food topic or specialty dish, like Milk Shakes or Junk Food, and shares some of the food they bought or made and eat it. They also share recipes on their blog. The two hosts share a genuine conversation of this food since each comes from a different background. Audio quality is great and the show is edited quite well and excellent to listen to while cooking or walking or commuting. It’s the comedic edge that really makes this show.What really draws me into this show is that it’s relatable. The hosts are funny and witty in their own way, but it also reminds me of my family’s traditions according to food and the junk food I used to eat as a kid. It’s true to itself and makes others reminisce.

The show is updated weekly, or so, and can be found on iTunes or their website.

Nosedive Reaction Post

The Lonely Reality of Social Media

Photo Credit: Google Images

     In the Nosedive episode of the television show Black Mirror produced by Netflix, the character of Lacie is socially awkward and can only relate to other people with the use of social media, which is a common problem. Her behavior seems almost immature and that can be attributed to the fact that she is so reliant upon social media and the internet for everything in her life. Social interaction has taken on a new form and it is almost robotic in nature. There is no ability to generate spontaneous conversation or even interact without any kind of handheld device prompting her. It develops into a problem, which affects a large portion of the population. In fact, the millennial generation has experienced a social media addiction that may even be as harmful as drugs or alcohol, according psychology lecturer Tony Roa.

     The goal of hitting a 4.5 rating becomes an obsession for Lacie, so much that it forces her to stifle her true emotions for fear of receiving a bad rating. Her world is prioritized on her online rating and can be deemed as a type of fantasy world that is only a distorted form of reality. This is seen in many instances when people value likes on social media. I even had a friend who has 5,000 Facebook friends, but wound up spending his birthday alone. He received countless birthday wishes online, but not a single real-world invitation. One solution would be to cease all social media activities, although removing social media from one’s life induces something called FOMO, which stands for fear of missing out. FOMO is diagnosed as a real problem for many people who go through social media withdrawal. And much like the character of Lacie, their preoccupation with social media has forced them to miss out on much of what real life has to offer.

    The world of social media has alienated a lot of people so that they are more socially inept than any previous generation. I have seen numerous people sit right alongside one another and fail to acknowledge their existence because they are so engrossed in their phones. I have one friend who appeared to be on the verge of a nervous breakdown because she was without her phone for a couple of days. This is emblematic of the way Lacie seemed lost when she did not have an adapter to charge her car. And when she asked real people for help, their response was to simply ignore her. There is a painful irony in the fact that she would have probably gotten friendlier responses online and that is the world where she chose to spend the majority of her time. Consequently, that was the ultimate cause of her nosedive in the episode.

Digital Writing Style + Licensed Image Reaction Post About Privacy Issues

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How social media is invading our lives

The topic of social media and privacy issues has been trending over the past month and much of that had to do with hearings held by the House and Energy Commerce Commission. Facebook CEO Mark Zuckerberg was questioned in these hearings  which examined privacy rights on social media, with a particular emphasis on regulating political advertising. There were reports on these hearings, offering feedback from leaders of a venture capital firm, a digital privacy expert and even quoted some senators. The article showed varying opinions, but came to the conclusion that any typed of federal regulations on digital media privacy rights are not on the horizon and that CEO’s like Zuckerberg are expected to be more accountable.

The New York Times took a different approach in a recent article entitled “Can Social Media be saved?” The entire premise of this article was that social media is a broken entity and there were a number of potential solutions offered. Among those solutions was allowing a community of users to control the privacy issues. This campaign was being billed as one that gives power to the people. Another scenario proposed to fix the problems was to create a social federation, which described a smaller group of independently-monitored social media sites under one larger social umbrella. The Wall Street Journal took a different approach, establishing Facebook and Google as the enemy. The article discusses ways to avoid exposing yourself on social media. This was done by highlighting the different ways that personal information can be collected by online sites. It essentially portrayed the internet as a haven for ways to extract personal information that went as far to list past boyfriends/girlfriends of people.

Each of these three news outlets showed social media in an unfavorable light. The Wall Street Journal took perhaps the most hardened stance by showing extreme ways people’s information can be obtained online. Privacy is a constitutional right and each of those articles attempted to convey that message. Each contained traces of anti-establishment viewpoints, as large corporations were deemed as the enemy. The Washington Post continued to be critical of the government and ultimately blamed federal legislators for failing to show signs of any solution. The New York Times took on a more creative approach by introducing innovative ways to combat this problem. Each outlet tackled the same issue, but their own unique spins on it. The theme was common, although each agenda for promoting the problem was much more individualized.

Team Presentation

Social media in journalism from tcaxton

Podcast Plan

Podcast plan from tcaxton

Podcast Recording

Digital Writing Style Template

                                                 Photo Credit- Temitope Caxton

Chapter 6 Post

                                                           
                                                       Photo Credit : Google Images

        Team 5 covered chapter 6 which talked about Social Media Metrics and Analytics.Social media metrics is the use of data to gauge the impact of social media activity on a company’s revenue.Businesses often use a social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company related topic is being perceived.An important reason why businesses gather data is to document whether or not the time and effort spent on social media marketing is well spent and the company's social media ROI is paying off.  

Team Presentation Plan

Chapter Presentation Plan

The Social Rejectz

1. Chapter - 3 : Social Media in Journalism

2. The Social Rejectz: Temitope Caxton-Idowu, Bryce Horn, Katherine Owens, Janelle Shepherd

Break down of chapter sections by members.

Janelle- Journalism Theories, Citizen Journalism, Crowdsourcing

Bryce- Micro-blogging, Journalism Case Studies, Successes

Katherine- Bloggers, Social Media Celebrity, Failures

Temi- Lesson of Engaged Journalism, Discussion Questions

3. Responsibility of each member in planning and creating- each member of the group will be responsible for their respective sections. Each member of the group will also peer edit and review others members slides, and add animations, pictures and designs. Temi will create a discussion question and present them in an engaging way with the class. The members of The Social Rejectz will also assist with the discussion session for support.
4. Timeline - Each section will be completed by class 5, must upload sections onto google slides so we can collectively edit and view along the way
5. Presentation roles - each person is required to present their perspective area
6. Self-Assessment Plan

Temi:  I will finish my section on lesson of engaged journalism by next week. I will finish my next section on discussion questions the following week.

Bryce: I will finish my section on Micro-blogging by next week, and I will finish my last two sections on Journalism Case Studies and Successes by the following week.  

Katherine: I will finish my section on bloggers by next week. I will finish my next section on social Media the following week and the last section celebrity failures will be done the following week as well.

Janelle:  I will finish my section on journalism theories by next week. I will finish my next section on citizen journalism the following week and the last section crowdsourcing will be done the following week as well.

    8.   Troubleshooting for potential problems - there will be no problems, however we will communicate via text message and our shared google drive

Chapter 1 Review Blog Post

Chapter 1 Review Blog Post from tcaxton

Shared Google Drive Team Project Part 1 Assignment

The Social Rejectz

Photo Credits: Tajanik Oliver

Pictured Left to Right: Janelle Shepherd, Temitope Caxton, Katherine Owens, Bryce Horn

Today was our first group meeting. We named ourselves the Social Rejectz because we thought the name was cool. We also seemed to be the only group without our book so we worked and completed our shared project. We also created our google folder so we will be able to share our works together with the group.